Content Services
Content is king, whether textual, audio, video of a combination of all. Owning the right content in the right format and choosing the right delivery medium hold the key to a good communication strategy. We offer the following content services to our clients.
- Content creation
Content creation services, whether through copy writing/editing or creating rich media content using audio/video/animations.
- Content Aggregation
Gathering content from disparate sources through disparate mechanisms and storing it in a manner as defined by the business logic. Content delivery may vary from emails to RSS feeds or storage media such as DAT/DVD/CD.
- Content Management
Content aggregated/created is stored in repositories with appropriate meta-tagging and asset management controls. This allows for easy management of content and retrieval as and when required.
- Content Repurposing
Depending on the medium chosen, the content needs to be reformatted or repurposed to meet the display/technology requirements. Thus, content created for TV can be reformatted to suit the mobile/Web/handheld/kiosk or any other POS.
- Content Delivery
Delivery mechanisms for content vary from TV to Mobile to Web. Choosing and sometimes, planning the right and most efficient delivery mechanism is our responsibility.
We also offer services in DRM (Digital Rights Management) and DAM (Digital Asset Management) for digital content.
Throughout the entire content lifecycle, we ensure that the content can be tracked so that both drill-down and dashboard analytics can be presented.
